What makes us unique
We understand our clients and their markets and the problems they might be facing under these present unfortunate circumstances. We make sure we understand through thorough research and analysis the environment our clients are working in.
Our expertise is in communication and we guide you through and help you take the right choices as far as channels, messaging and content are concerned making sure that your audiences receive the information they need to select your product above others.
We form part of the best PR and marketing global network, PRGN, which enables us to offer our clients professional services around the world.
Sheena Campbell-Royle, OBE
Present CEO, Sheena is a founding partner of the firm. She’s strong in consultancy, training and crisis management. Sheena was the President of the British Chamber of Commerce in Spain for 11 years and President of the British Chambers of Commerce in Europe for a further two years. In the year 2000, Queen Elizabeth II awarded her an OBE.
Laura Grani is SCR’s media relations Director. She has worked for the firm for 16 years specializing in wine and gastronomy, tourism, crisis communications and technology. Laura has worked for many international brands designing and implementing strategic campaigns, such as Codorniu, Maldon Salt, Jet2.com, Visit Britain, Ibaizabal Group, Marflet, Vocollect and Honeywell among many others. Laura works out of the Madrid office and is also a professional wine writer and offers wine tastings. Laura is an expert in article placement and column features knowing how to ‘sell in’ information and content to the media.
Following a law degree at university, Miguel developed a career in journalism and PR. Miguel joined our company for the first time in 1992, left in 1995 and after 11 years as Marketing Director in Group Natura, joined us again in 2015 working on creative strategy and writing as well as client interface. He is known in the company as ‘Mr. Tailor-Made texts’. Full of positive energy, Miguel is a very important member of the management team.
Social Media Director
Esther Rozalen is from Valencia, Spain. Following a degree in journalism from the Cardenal Herrera University, she went on in 2012 to complete a Master’s degree in Business and Social Media and since then has dedicated her efforts in this field. She is a specialist in driving confidence and trust for brands in the social media space and has completed many other courses along the way including: analytics, in-brand marketing, SEO, etc.
Born in Barcelona, Silvia studied here and then went to high school in Florida, USA. She has a degree in Economics and Business Administration and a Master’s degree in Marketing, in NLP (Neuro Linguistic Programming) and in Coaching. Silvia worked in the banking sector for 7 years, the later 5 as an internal auditor. Silvia joined SCR three years ago and her expertise is in strategic consulting, auditing and creative writing. Clients she currently handles are Lesaffre, Cargill and CDP (Carbon Disclosure Project).
Mark joined SCR as a Financial PR Advisor for trade related accounts such as Invesco. Mark is an exceptional talent, rich in ideas, and brings new perspectives to the firm. He had previously spent 20 years with a Spain based PR firm promoting supply chain transactions to fund managers in the trade finance space.
Earlier in his professional career as a financial principal, employing his investment banking knowledge and experience as a foundation, Mark was able to establish a public relations career within the real economy. He joined The Holmes Organization, a Financial PR firm based in Newport Beach California with a focus on the emerging markets. Over the next six years he gained invaluable experience and developed important client relationships in both Europe and Asia advising on key joint ventures, most notably the IT joint development of Kompass China, a global B2B online directory.