The key to the communication success in this case lies in sending out information which connects emotionally with the receiver.

CDP is an international, non-profit global organization supported by the EU that drives companies and governments to reduce their greenhouse gas emissions, safeguard water resources and protect forests. This organization has recently been voted number one climate research provider by investors working with over 515 investors with assets of over 106 trillion US dollars under management.

Taking into account the changes in climate change perceptions and how this is raising awareness among the world population, what we now communicate is of greater interest to the general public

CDP leverages investor and buyer power to motivate companies to disclose and manage their environmental impact. SCR gathers data pertaining to Spanish companies and cities from CDP and reports their progress to the market together through communication with global comparisons in similar sectors. We are raising awareness of ESG through CDP by communicating this information.