Excellence is a key word in all the processes that Lesaffre carries out and is a fundamental part of their marketing and communication.

Lesaffre is a yeast and ingredients company working with biotechnology. A key global player in fermentation, Lesaffre is leader in the Spanish market with customers and partners to answer the needs of food, health, naturalness and respect for the environment.

SCR has carried out positive actions and activities including a ‘thought campaign’ accomplishing an extensive press presence in selected media to keep the customer base abreast with the company’s latest developments and innovations, among which is the launch of the first natural liquid yeast dough for amateur bread-bakers at home.