The European Chinese Year of Tourism

Working on a pan-European campaign is always an exciting experience and cooperating with other countries is always a useful insight into the way different peoples communicate.

In 2018, the Chinese government together with the EU decided to create a year-long campaign to promote the cooperation between China and Europe which would encourage Chinese people (largest market in the world) to visit Europe and also to increase the flow of bi-directional tourism in both regions.

SCR organized media for the presentation of the initiative which took place in Venice and the local coverage in the Spanish market.