The Durex condom brand, belonging to the UK British plc, SSL International, produced condoms in their Spanish factory. At one point it became too costly to produce in Spain so the company decided to move all production to India. With the factory closure, all the employees lost their jobs and this had to be communicated to the media.
SCR media trained the directors here in preparation for the announcement, set up a crisis room, worked together with the company’s lawyers in this delicate situation which was being strongly contested by the unions and the workforce to protect the company’s reputation.
