SCR promoted Le Marche region in Italy as a tourist destination. The region attracts 7 times fewer visitors than nearby Tuscany, but offers a great variety of things to see and do including an incredible heritage from the Renaissance period.
The region includes the town of Urbino, birthplace of Raphael. SCR partnered the campaign with the Italian state low-cost airline Evolavia, taking journalists to explore the region and write about it and securing coverage in all the tourism-sector magazines and newspapers.
